Hybridity or the cultural logic of globalization pdf

Hybridity in cultural globalization scholarlycommons university. One of the most widely employed and most disputed terms in postcolonial theory, hybridity commonly refers to the creation of new transcultural forms within the contact zone produced by colonization. Cultural hybridity 285 2 psm as a neglected universal phenomenon the study of words may be tedious to the schoolboy, as breaking of stones is to the wayside labourer, but to the thoughtful eye of the geologist these stones are full of interest he sees miracles on the high road, and reads chronicles in every ditch. His academic interests are connected with the analysis of problems of globalization and modernization.

Hybridity, or the cultural logic of globalization by brett christophers get pdf 333 kb. Search for hybridity or the cultural logic of globalization books in the search form now, download or read books for free, just by creating an account to enter our library. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. If the inline pdf is not rendering correctly, you can download the pdf file here. Such a vision could not be understood except from the perspective of the observation of observers since in the receptivity of the point of view of tradition by each new generation what has. The commercial japanese wedding, which is a combination of japanese and western styles, has the appearance of a chaotic cultural pastiche. Pdf take just about any exercise in social mapping and it is the hybrids, those that straddle. In this respect hybridity is a metonym for globalization. Homi bhabhas concept of hybridity by nasrullah mambrol on april 8, 2016 12. Consequently, globalization has been addressed from the points of view of economics, social sciences, politics and international relations and has been subject to. This has added to processes of commodity exchange and colonization.

Hybridity or the cultural logic of globalization like4book. Readers of this issue in depth should try to think of cultural issues pertaining to globalization in terms of conflicting values. The intermingling of people and media from different cultures is a communicationbased phenomenon known as hybridity. Hybridity by marwan kraidy overdrive rakuten overdrive. Download citation hybridity in cultural globalization hybridity has become a master trope across. Hybridity, or the cultural logic of globalization marwan. His published research includes topics such as forecasting world political change, socialeconomic development and social evolution. Access to society journal content varies across our titles. The problem of identity on the eve of resumption of chinese sovereignty over hong kong hong kong, hong kong institute of asiapacific studies, chinese university of hong kong.

Nyaberi speaks of intercultural orientation as the ability for local cultures to maintain their individual cultural identity within hybridization. Then it revisits the trope of hybridity in the context of a series of articles on cultural globalization published in the washington post in 1998. Oapen library hybridity, or the cultural logic of globalization. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Hybridity or the cultural logic of globalization sage journals. It is one aspect of globalization that represents the whole as egalitarian exchange and positive change. Cultural hybridity has become one of the key buzz words of late twentiethcentury critical theory, cited and celebrated as a space of resistance and protest, on the one hand, and tolerance, cosmopolitanism and multiculturalism, on the other. Clarendon press and oxford university press, 1999, p. The discourse of hybridity connects two literatures.

Kraidy the intermingling of people and media from different cultures is a communicationbased phenomenon known as hybridity. This article argues that the korean wave is an indication of new global, as well as local. This issue in depth seeks to explore some of these especially sensitive and subtle issues involved in the globalization debate. The starbucks around every corner of the globe cctp725. Drawing on original research from lebanon to mexico and analyzing the use of the term in cultural and postcolonial studies as well as the popular and business media, marwan kraidy offers readers a history of the idea and a set of prescriptions for its future use. Cultural globalization refers to the transmission of ideas, meanings, and values around the world in such a way as to extend and intensify social relations. In many educational institutions, the concepts have formed the basis or themes for conferences aimed. The impact of globalization on cultural identities 193 and meaning that form the intergenerational network which provides continuity to social life. However we react to it, the global trend towards mixing or hybridization is impossible to miss, from curry and chips recently voted the favourite dish in britain to thai saunas, zen judaism, nigerian kung fu, bollywood films or salsa or reggae music. Hybridity, or the cultural logic of globalization author.

Ontological and political requisites thus require a critical theorizing of hybridity in articulation with communication theory. The effects of hybidization and glocalization on cultural. Hybridity, or the cultural logic of globalization marwan m. Drawing on original research from lebanon to mexico and analyzing the use of the term in cultural and postcolonial studies as we. Hybridity and distinctions in japanese contemporary. More than 1 million books in pdf, epub, mobi, tuebl and audiobook formats. This article explores a regionally specific phenomenon and logic of transnational popular cultural flow as an example to illustrate the complexity involved in the cultural hybridization thesis and the implications that it has for the debate on the globalization of culture. Hybridity is one of the emblematic notions of our era. At issue was the question whether what was described as a process of cultural globalization would lead to cultural homogenization cocacolonization or if, on the contrary, and in the spirit of the just mentioned concern with local responses to colonialism and global capitalism, globalization actually created new forms of cultural diversity. The cultural logic of globalization semantic scholar. Marwan kraidys account of the usefulness of the term hybridity in the present moment is a persuasive one.

The store offers coffee from sources around the globe, foodstuffs that evoke cultural influences croissants, bagels and paninis may be american now, but their names and styles are originally immigrant, but also reassure its clientele that its business. The new missionaries of global capitalism class 10 orientalism edward said, introduction to orientalism, p. Hybridity in cultural globalization communication theory. Hybridity, or the cultural logic of globalization by. Hybridity, the interaction of people and media from different cultures, is a communicationbased phenomenon. Hybridity, or the cultural logic of globalization by marwan m. Apr 08, 2016 home postcolonialism homi bhabhas concept of hybridity. Hybridity, or the cultural logic of globalization by marwan. Globalization studies and editorinchief of the journal age of globalization in russian. Consequently, globalization has been addressed from the points of view of economics, social sciences, politics and international relations and has been subject. It captures the spirit of the times with its obligatory celebration of cultural difference and fusion, and it resonates with the globalization mantra of unfettered economic exchanges and the supposedly inevitable transformation of all.

This series on american popular culture abroad appropriates hybridity to describe the global reception of u. The period in which we live is marked by increasingly frequent and intense cultural encounters of all kinds. Kraidy hybridity has become a master trope across many spheres of cultural research, theory, and criticism, and one of the most widely used and criticized concepts in postcolonial theory. Impact of transculturalism and globalization on the. The idea that there ever was a homogeneous one which emerged from the meeting of different cultural traditions is fictitious. Starbucks however, also demonstrates the crosscultural aspects of globalization. Hybridity, or the cultural logic of globalization oapen. The chapter traces the cultural logic of the process that made the rock aesthetic the core practice of popular music.

Cultural hybridity and international communication chapter 2. Globalization is a multidimensional phenomenon that encompasses not only economic components but also cultural, ideological, political and similar other facets prasad and prasad, 2006. Cultural hybridity in the americas josef raab and martin butler e pluribus unum, the motto of the u. Hybridity, or the cultural logic of globalization on jstor. Homi bhabhas concept of hybridity literary theory and. The case of the korean wave article in asian journal of communication 192. Drawing on original research from lebanon to mexico and analyzing the use of the term in cultural and postcolonial studies as well as the popular and business media. For example, hybridity is presented by kraidy as the cultural logic of globalization as it entails that traces of other cultures exist in every culture, thus offering foreign media and marketers transcultural wedges for forging affective. After dissecting the deficiencies of the cultural imperialism thesis and its wouldbe substitute cultural globalization, i propound critical transculturalism as a new international communication framework with issues of hybridity at its.

Hybridity as transmedial category, as the use of various media, systems of signs. Contemporary accelerated globalization is such a new phase. The cultural hybridity of the modern nationstate, masked as a homogeneous unity by the myths of national culture, is being exacerbated almost to the point of the displacement of the national culture by the processes of globalization. The next phase in the use of the term has been to see hybridity as a cultural effect of globalization. However, in an interpretive and dynamic approach to anthropology and culture, one finds that it is in fact a very clearly distinct text. Turn in 250 word research paper proposals signup for individual mtgs wed.

The concepts of transculturalism and globalization have, of late, occupied the front burner in discourses of many disciplines the world over as peoples and institutions examine, not just the potency but also the relevance of the concepts to their existence and wellbeing. Global america the cultural consequences of globalization. It captures the spirit of the times with its obligatory celebration of cultural difference and fusion, and it resonates with the globalization mantra of unfettered economic exchanges and the supposedly inevitable transformation of all cultures. Globalization may be defined and realized in many ways. For some time hybridity has been a prominent theme in cultural. Home postcolonialism homi bhabhas concept of hybridity.

This process is marked by the common consumption of cultures that have been diffused by the internet, popular culture media, and international travel. Theatrical syncretism and postcolonial drama oxford and new york. Hybridity is a notoriously slippery term that the author of this short book, marwan. Having argued that the problems our planet currently confronts call for little less than a sort of a cultural revolution a radical change in our mode of life, he added that as the individualist strategies have a mainly sedative function whereas the level of international politics offers the prospect of change only in a distant future, cultural action is left with the middle.

The cultural dynamics of globalization have presented new challenges to the existing models for explaining the forms of belonging and the patterns of exchange that are occurring in the world. The dominance of the american market why is the american market so dominant within the force of globalization. To others, these same vignettes are symptoms of a global dystopia where identity, citizenship. Collection knowledge unlatched ku language english. Hybridity is a trope that has been used across many fields of study including cultural research and is simultaneously one of the most used and most criticized terms in postcolonial theory. Apr 01, 2001 my alternative approach emphasizes distinctions. However, because change is driven by the choice of consumers, the elements of a particular culture will inevitably reflect consumer choice. Hybridity as a category of cultural theory, as the strategy to ma nage with different cultural, ethnical and religious groups that is the site of cultural difference and plurality. However, from an ontological perspective, kraidy 2002 argues that hybridity should be understood as a. Hybridity as a category of cultural theory, as the strategy to ma nage with different cultural, ethnical and religious groups that is the site of cultural difference and plu. Culture is no longer understood as the discrete and unique expression of activities and ideas that occur in particular places. The turkish online journal of educational technology tojet january 2006 issn. Globalization, or the logic of cultural hybridization. Drawing on original research from lebanon to mexico and analyzing the use of the term in cultural and postcolonial studies as well as the popular and business media, marwan kraidy offers readers a history of the idea and a set of prescriptions.